Intentional Design is a growing movement that will redefine luxury at home. Based on the relatively new field of neuro-aesthetics, intentional design blends psychology and art for an understanding of how the brain processes and responds to beauty. In practice this means identifying what is important to each homeowner and using those elements to intentionally design a home in harmony with their personal story. See the impact of intentional design in the beautiful details of this Lowell Custom Home.
Selective Luxury
Referred to as Selective Luxury in a recent NKBA panel presentation, this approach involves choosing design features for a home based on what resonates with each homeowner. Luxury truly is in the details. Intentional design is selective and moves past customization to focus on crafting spaces that are deeply authentic.
Purposeful Environments
Intentional design isn’t about how many rooms a home has, but about purposefully integrating each homeowners preferences and lifestyle into the space. A harmonious and functional environment will directly boost residents’ happiness and well-being.
Curated by Craftsmanship
There is an emphasis on quality over quantity, favoring fewer, well-made items designed for longevity. It’s about investing in fundamentals, like exquisitely crafted cabinetry, that displays integrity of materials and precise construction. The idea of intentional luxury is elevated further with a sense of appreciation for the artisans who deliver fine craftsmanship.
Mindful Materials
With intentional luxury, we value objects not just for their personal enjoyment, but also for their impact on the environment. Mindful selections include natural, reclaimed and locally sourced materials with ties to the community.
Sensory Experience
Intentional luxury is further expressed with refreshing design to awaken the senses. Guided by neuro-aesthetics, the experience can be enhanced by connecting to nature with a seamless indoor-outdoor flow, smart lighting that adapts to moods throughout the day, or thoughtfully curated fragrances that reference delightful memories.
Intentional Design Celebrates You
Approaching luxury in this manner will cultivate feelings of comfort, security and relaxation. It moves beyond generic trends to curate a home with a truly unique narrative.
Explore our portfolio for more ideas and inspiration!
Custom Home by Lowell Custom Homes
Interior Design by North Shore Nest
Photos by Aimée Mazzenga