Intentional Design The New Face of Luxury

Intentional Design, The New Face of Luxury

Intentional Design is a growing movement that will redefine luxury at home.  Based on the relatively new field of neuro-aesthetics, intentional design blends psychology and art for an understanding of how the brain processes and responds to beauty.  In practice this means identifying what is important to each homeowner and using those elements to intentionally design a … Read more

quiet luxury in Lake Geneva Wi

Quiet Luxury at Home

From runway to home, the quiet luxury movement is intensifying! Quiet luxury is defined by Vogue Magazine as a “non-trend trend” or “elevated basics”.   The aesthetic in fashion features the highest quality pieces with an understated presence. When applied to homes, this attitude is easy to understand by watching Lowell Custom Homes construction in … Read more