Intentional Design is a growing movement that will redefine luxury at home. Based on the relatively new field of neuro-aesthetics, intentional design blends psychology and art for an understanding of how the brain processes and responds to beauty. In practice this means identifying what is important to each homeowner and using those elements to intentionally design a … Read more
In any community a property with character stands out. Picturesque Geneva Lake is the location of the latest home to join the iconic collection of Lowell Custom Homes. The distinctive design radiates character and charm. In the first of a series of articles we are sharing this inspirational home and its eloquent style. Starting with … Read more
A heartfelt thank you to everyone who voted for us for the Best of Walworth County in 2021! We are excited to announce that we are declared the winner as both The Best New Home Builder & Best Home Remodeling Contractor This is the finest endorsement for our entire Lowell team! Each and every person … Read more
Need a little pick-me-up? Adjust your home lighting for a refreshing new attitude. Home lighting is the foundation of good design. It’s a powerful element that will influence the flow and ambiance of your home. Success starts with a plan to help you function in every room. For cost efficiency, it’s best to develop a … Read more
The most exciting part of a new home is the opportunity to make it truly yours. Our homeowners responded to the challenge after purchasing this classic lake front home. With the help of their designer Phillip Sassano, The Design Coach this classic beauty received a makeover that put the past 40 years behind. Each design … Read more
Several factors influence the direction of home design. When the predictions from multiple sources agree, we know we have the winning ideas! Ultimately, it’s not about trends, but about how people really want to live. Our trend list includes the ideas that we feel will add value, style and comfort to your home. … Read more
A little effort goes a long way when creating a beautiful first impression. We like to start with curb appeal and carry it on through the entry of your home. The entry is often passed over with design efforts jumping right into living spaces. But keep in mind that the entry is highly visible. It … Read more
After two decades of Midcentury modern dominating the design universe, traditional is reemerging as a fresh and time-honored aesthetic. While design styles always go through cycles, the advantage of traditional is that it’s a classic. It is often the jumping off point for many other styles, so it blends easily when you are working towards … Read more
This is the season to prioritize comfort. The evenings come early, and the morning air can be brutal. Instead of just hunkering down, it’s the ideal time to celebrate home life with some extra attention to our well-being. The Danish call this attitude Hygge, we call it the essence of home. You can heighten the … Read more
The comforts of home have never been so appealing! When uncertainty causes us to feel a little off-balance, our homes provide the security and serenity we need. The Covid-19 derailment will eventually be resolved, but its valuable lessons have influenced home design for the future. Our homes are evolving to provide the perfect solutions … Read more